Artwork Guidelines for Custom Graphics

File Types


    Vector based artwork can be useful, as it generally offers more editability in the event that a submission needs to be modified to meet our production .

    Common vector file types include AI, EPS, and SVG files.


    If vector based files are unavailable, customers can provide raster images as well. Common raster image types include JPG, PNG, TIF, WEBP, and GIF files. It is important that raster images be submitted at 300 DPI resolution in order for us to be able to replicate the image with the highest level of quality possible. If raster images are submitted below this resolution threshold, we cannot guarantee we will be able to use or recreate the image provided with the same fidelity as we would if we received a high resolution file.  


    We cannot replicate photographic images or digital files that utilize a high degree of photo realism. Photographic submissions will be rejected and you will be asked to submit different artwork.

Content of Designs


    Due to the high level of variety in submitted artwork and the strict constraints imposed by our production process, the usability of each submission is determined on a case by case basis. Additionally, most submissions require some form of alteration in order to meet our specifications. In order to avoid heavy alterations to a submission, there are things one can keep in mind to maximize its usability.


    Our production process works best with bold, simple shapes and thick linework. As a general rule of thumb, all linework should be at least 1 millimeter thick when the art is sized to fit on the mold. Submissions that do not meet this guideline will be altered by our design team so it passes our specifications, provided these alterations do not break the design, or render it unrecognizable or illegible. 


    Submissions with a large amount of characters are hard or even impossible to replicate, as the lettering becomes so small that it ends up not meeting out specifications for line weight and negative spaces. Generally, we can accommodate around 6 characters per line of text, but this depends on the typestyle chosen. Submissions with a large amount of text will likely be modified to only include the text we can fit, the text that is the main focus of the submission, or any graphic that accompanies the text in the submission.


    Type style is also an important factor in the amount of text we are able to accommodate in a design. Our production process works best with sans-serif and monospaced type styles. Serif or Script type styles and fonts that have a large amount of thin linework may need some alteration to meet our specifications, provided that those alterations do not render the text completely illegible. It is worth noting that this also depends on the amount of characters you require, and how prominent those characters are in the design itself.


    All shapes and linework must have a certain amount of space between them and other elements in the design. This ensures that the silicone that ends up filling these spaces is strong enough to survive repeated removal of ice from the mold. A design with proper negative spacing will have roughly 1 millimeter of space between all elements in the design. Submissions will be altered by our design team to meet this specification, provided the alterations do not break the design, or render it unrecognizable or illegible.


    Negative spaces within lettering also need to be above a certain size to be replicable. Negative spaces within lettering that are smaller than 1.5 x 1.5 millimeters will likely be removed from the design entirely if we are unable to alter the lettering to meet our specifications.


    Very small or intricate details in designs such as distressed linework, texturing, shading, stippling, etc., that do not meet the aforementioned guidelines should not be included in your submission. Submissions containing small details that we cannot replicate will be simplified to meet our specifications or will have these details removed entirely